Stage 2 Capital on LinkedIn: The clock is ticking... 🕰 We're just over 3 weeks away from the… (2024)

📣 🎉2024 applications are officially LIVE! If you're an early-stage founder, you won't want to miss this opportunity.

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🎙 Add The Science of Scaling podcast's newest episode to your weekend playlist. This week, Mark Roberge interviews Jen Grant, COO of Cube to tackle the topic "How to Build an Advisory Board."

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🍾 We hear a celebration is in order for our portfolio company Veremark! 🥳 Congratulations on breaking into the top 50 of Deloitte's EMEA Fast 500. A well-deserved win for the entire team!

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🎙 This week Liz (Cain) Christo, Partner at Stage 2 Capital joins the TOPLINE podcast to talk retention and customer churn. 🎧 Listen in 👇

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🚨 Hiring Alert 🚨Our portfolio companies are #hiring! You can check out all the open roles below, but we want to highlight a few where we’d love your help with referrals. Know anyone who might be interested?>> Full list of Open Roles: https://lnkd.in/ggFWUenQFeatured Roles: Account Executive at Steelhead Technologies https://lnkd.in/gNNdsqfCMid-Market Account Executive at Opus Training: https://lnkd.in/gTnmYvjWDirector of Customer Success at Terminal49https://lnkd.in/gDt3zuEd Solutions Consultant at Gappifyhttps://lnkd.in/gBAB5t4MDirector of Demand Generation at QuotaPathhttps://lnkd.in/g-g6XQRjDirector of Product Marketing at DeepScribehttps://lnkd.in/gMeiJeWDAccount Executive at Slang.aihttps://lnkd.in/gAsKDGJFEngineering Manager at MyTimehttps://lnkd.in/g63pz8wzAnd many Account Exec roles: Terminal49, Slang.ai, Marpipe, and UpdateAIKnow someone who'd be a great fit? We'd appreciate your referrals and shares. ➡ #hiring #growth #startups #jobs

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📬 DEAR STAGE 2: We're moving upmarket but outbound isn't working. Should we try ABM with our limited resources? This week on Dear Stage 2, it's all about account-based marketing. We asked Eric MacColl, ABM Expert and Demand Gen Consultant, for his advice. Here's what to consider:🤔 Clear Ideal Customer Profile? 💼 Average deal size over $50k? 🎯 Can you identify specific target accounts?If you answered 'yes', ABM might be your next move. But proceed with caution!ABM is a marathon, not a sprint. It requires patience, resources, and a solid foundation. We're sharing Eric's ABM advice (and cheat sheet) below. Read Eric's full advice in this week’s Dear Stage 2. 👉https://lnkd.in/gFMdBMKF#ABM #B2BSales #StartupAdvice #GTM

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🎧 The Science of Scaling podcast 🎧 has launched a new series that digs into the mailbag to answer YOUR questions. From super tactical advice to career and company growth tips. In each episode, Mark Roberge tackles one question at a time. First up:Q: "What are the future challenges in the revenue space, and what would you do NOW to set a business up for success?"**deep sigh**That’s a big one! Where do you start?Listen to the podcast to hear Mark’s perspective. If you’re short on time, we've summarized a couple of the key points: 🔍 Future-proof your strategy: Understand how the problem your company focuses on will be solved in 5 years. Even if the tech and buyers aren’t ready, find a way to make $$ today while building a moat for long-term success.🤖 Embrace AI: Start integrating AI tools and workflows across your teams. Re-think what your teams look like and how they should be structured.There is so much more to this bite-sized episode. Listen here: https://lnkd.in/gji7uWFQ What other questions do you want to see answered on the podcast? Drop them in the comments. 👇

🌟 Meet a Mentor: Catalyst Limited Partner Spotlight 🌟 Who are the limited partners that make up the Catalyst program? They are highly experienced pros from leading B2B tech companies, who have scaled businesses from zero to unicorn status. These mentors have navigated market pivots, GTM launches, pricing strategies, sales hiring, and all the common challenges founders face today.Today, we asked one of our portfolio mentors, Taylor Grabus, VP of Sales at Datadog, what he’s most looking forward to with this year's cohort and what advice he’d give to founders. Here’s what he had to say:🛠️What’s the most common challenge you see young companies face in GTM/growth?In GTM, I often discuss the timing of hiring sales talent, the type of talent to consider, and the best playbook to run (channel, direct, etc.). Making the wrong hire can significantly impact a business, but few hires affect revenue as directly as sales talent. Each stage of growth has unique challenges, and getting this right can drive early value.💡 What’s one piece of advice you have for founders?Find a direction and pursue it with conviction. This doesn't mean ignoring feedback, but rather, once you have a plan, drive toward it with full commitment. I've seen founders spread their teams too thin across many initiatives or only go halfway on an idea before switching direction. Focus and determination are crucial.🌟What are you most excited about as a Catalyst LP?The structure and timing are the key factors that drew me to participate in the latest Catalyst fund. Few funds offer a significant concentration of GTM expertise alongside a structured onboarding process for founders. This combination provides a meaningful impact in helping businesses execute their vision.Regarding timing, we have moved past an era where cheap money fueled rapid scaling with little emphasis on financial rigor. Now, companies are more focused on building sustainable businesses from the start, providing more runway for ideas to reach the market.With the resurgence of AI in technology, I see immense opportunities to solve legacy challenges with entirely new approaches. I am hopeful that we will capture some of this innovation in the current cohort.#startups #founders #gtm

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🗞 A must-read for anyone who's re-evaluating their GTM motion or looking for advice on driving better efficiency. Jessica Gilmartin, CRO and CMO at Calendly and Stage 2 Limited Partner, breaks down how she overhauled their product-led sales approach, sharing the success they've achieved with tactical advice and tons of detail. 👇

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